Whether you own a company (online or offline) or whether you work on your own as a freelancer there is always a time when you have to decide if you will undertake a particular part of a project or task you need to complete. In other words, you need to decide if you will outsource or not. Here is a list of 7 criteria to help you decide:

• The particular task(s) isn’t your core competence and is not a main part of your business. The task will not generate any profits and is not a source of competitive advantage. Example: you own an online store which generates its income selling products and you want to rank higher in the search engines. You should consider outsourcing Search engine optimization (SEO) to a specialized company or individual.
• The task is repetitive or routine that wastes your time and keeps you from doing what you are supposed to do. For example if you are running a small business you should consider outsourcing your accounting to a professional accountant.
• The task is only a one-time need or repeats in regular intervals. For example, you want to have a complete redesign of your website. Learning web design would not really be an option so outsourcing would be the solution. Continue Reading

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