The beauty of vector graphics is that they maintain their integrity at any print or screen size. When used in the design of company logos, vectors allow branding to be applied to marketing material of all sizes. The same design can be used on websites and printed stationery, to large-scale advertising such as billboards, all using the same design.
This post brings together a collection of 20 vector logos; great designs that help companies achieve public recognition.
1. Committee for Environmental Responsibility, Education and Sustainability
The Committee for Environmental Responsibility, Education and Sustainability (CERES) has a logo that effectively reflects the organisation’s purpose. The green arrows represent recycling and wider environmental concerns, while the clover leaf formed from the central negative space is the symbol of the MacDonald Community of Quebec, Canada, who started the committee.
This vector letterform logo is for Ryan-Biggs, an American structural engineering consultancy. The design’s strengths are in the excellent handling of negative and positive space to create a sense of form.
3. Mob Town Records
This logo concept was created for a small record label in Colorado. The composition nicely blends urban and cartoon aesthetics.
4. Vanderbilt Student Government
This is another elegant letterform logo that uses negative space within its vector forms, this time for the Student Government of Vilderbilt University in Tennessee.
UK-based designers Pixel Punch created this vector logo for a company called Viscinity. The design employs simple forms and plenty of white space; the intention is that it can be used across a wide range of sizes and applications.
Infestum are a black metal band hailing from Minsk, Belarus. The band’s logo is formed from dynamic vector shapes, tangled and layered to create a strong visual impact.
Synergetics is an innovative organisation that initiates Dutch, Flemish and wider European research projects. The company’s logo is straightforward but effective, combining text and simple vector shapes.
Valvoline is one of the United States’ largest motor oil producers. The company uses a distinctive ‘V’ shape across its marketing material such as this monochromatic vector logo, which has nice retro appeal, with the checker flags symbolising the company’s links to motor sport.
9. Girl Scouts
Saul Bass, one of the greatest graphic designers of the 20th Century, created the original version of the Girls Scouts logo in 1978. The vector layout used today is a fine example of monochrome logo design.
The strong vector shape and text design of this logo is for Diemaco, a small arms manufacturer that is part of the Colt Canada components company. The addition of the red maple leaf denotes Diemaco’s Canadian credentials.
11. Abita Beer
This clean and friendly logo is for Abita Beer, a Louisiana brewery that specialises in crafted seasonal beverages. The traditional typeface and corn design communicate the brewer’s old-fashioned approach to beer making.
This logo is for the German cosmetics company Wella, which is one of the oldest companies of its kind. The woman’s profile is formed from simple vector shapes, reflecting Wella’s specialist range of hair and beauty products.
13. Eighteen Tigers
This cool logo is for Eighteen Tigers, a clothing, art and cultural outlet in Nebraska. The beautiful vector design is reminiscent of American Pop and comic book art.
This vector is one of the most instantly recognisable logos of the world, the red and white ‘ribbon’ design and classic lettering bearing the brand of Coca-Cola.
This elegant logo is for Wikitionary, Wikipedia’s lexical counterpart. The book shape and jigsaw puzzle, with soon to be filled missing pieces, reflect the intentions of the language project.
16. ICC Berlin
ICC Berlin is vast conference, exhibition and concert centre in the German capital. The centre’s strong letterform vector logo represents the profile of the building’s post-war architecture.
This is a vector version of the Harley-Davidson logo, a design that has evolved over the past hundred years. The simple shield and bar composition with black, white and orange colour scheme are easily identifiable with the motorcycle brand.
The logo for Cessna Aircraft Company is a collection of simple vector shapes in a basic colour scheme, drawing the outline of an aeroplane, a good example of minimalist design.
SnoCon, or Snowboard Connection, is a snowboard, surf and skateboard shop providing equipment and clothing to the Seattle, Washington area of the United States. The company logo is a straightforward text design, broken by a star shape, simple yet eye-catching.
The logo of Volkswagen is a classic design for one of the world’s most famous car brands. This is a vector version of the original design, which was the winner of an office competition to make a logo in the 1930s, won by engineer Franz Reimspiess. This design is like many of the best logos: a simple, easy-to-identify piece of branding that can be used for any number of marketing applications.