If you are a freelancer, then chances are that you usually do all of the work that your clients set you by yourself. This is the beauty of being a freelancer. There is no boss in your way telling you how to do things and you can work when and how you want to. However, one of the things that often comes with being a freelancer is that you don’t have anyone to give the work that you don’t want to do or that you aren’t too good at. Most freelancers are great at certain things but when it comes to other related things, they aren’t so good.
Let us explain what we mean here. Let’s say for example that you are a website coder. Let’s also say that you have a client come to you looking for a new website. Now, I’m sure most coders out there will agree that they have more of a passion for coding than an eye for design, so what do you do if the client wants a website designed and coded? The answer; outsource the work.
How Outsourcing Works
Basically, when you outsource something, you are getting someone else to do the work for you. Rather than having a full time employee that does this work for you, you outsource to a different company or individual when and as you need to. This allows you to do a few things. Firstly, it means that you don’t have to be bound to an employment contract and therefore, paying out weekly swages. It also means that you have less work to do yourself.
As a freelancer, you will probably take a lot of pride in your work but you need to know when it is better to let others do a certain part of it. Outsourcing is a simple process and it works as follows: Firstly, your client requests something off you; for this example, we will say a website design, coding and SEO work. Secondly, you realise which part you are best at; in this instance, it will be the design work. Thirdly, you find another person or company to the other work; in this instance, this is the SEO and coding work. Lastly, you charge your client a fee that covers your work, the outsourcing cost and management and labour costs. This way, you have less of a workload and still make a great profit.
The Positives of Outsourcing
We have already mentioned quite a lot of the positive things about outsourcing in this article, but there are many more. Perhaps one of the most positive things is that you have less work to do and still make money. Another hugely positive thing about outsourcing the world is that you will have time to spend what you love doing rather than the work that takes you a while. For example, if you are a designer and your client wants a website designing and coding, it is probably more time efficient to hire someone else to do the coding. If it was going to take you a few days to do the coding, and it would only take the outsourcing team a day or a few hours, this is much better financially too.
Another positive of outsourcing that a lot of people don’t realise is that it might actually lead to more work. It can do this in a couple of different ways. Firstly, you might partner with a company or person and outsource to each other. This can often work well between website designers, coders, SEO’s and others in the industry. Secondly, because you have trusted others with the work you aren’t that good at, you will end up with a better result which will end up with a happy client. more referrals from them and more work. Never underestimate the power of outsourcing.
The Negatives of Outsourcing
Of course, there are a few negatives when it comes to outsourcing too. Perhaps one of the biggest negatives is that you lose some control. If you are trusting another person or company with part of a project, you risk failing to meet deadlines or get quality work if you don’t choose the company or person you outsource to wisely enough. This will obviously result in an unhappy client and a bad reputation for your company.
Another negative can arise when you choose the wrong people to outsource too. One good example of this is outsourcing content creation to a non-native team of writers. Yes, these guys might be cheaper than native teams, but their content is never usually as good. A lot of people end up outsourcing to foreign teams these days and often, it is the wrong decision as the quality of work suffers. You need to make sure you know who and where you’re outsourcing too and make sure you are smart.
How to find people to outsource to
There are a number of ways you can find people to outsource too but perhaps the most common way is using online sites. There are tonnes of sites out there that allow you to hire other freelancers on an hourly, or per-project basis. These are perfect for finding people to outsource too as there are always people ready to work. As well as this, they are usually rated on these sites too so you can make sure to choose a quality company/person to outsource to.
Another way is to find a local company. This has a lot of benefits as there might be partnership options and you might even be able to meet face to face or chat on the phone. Things can often get lost in translation in the world of outsourcing so this is a value positive to have.
In conclusion, outsourcing is something that you should definitely consider as a freelancer. Freelancers need to have a certain aspect of management about them as essentially, they are running their own business and need to know when to delegate work and when not to.