Top 3 Most Important On-Page Optimisation Factors

Getting your website to rank as high as possible in the search engines is vital if you are ever going to make any money from your website or have any decent amount of visitors. As well as getting quality links to your website, you will also need to focus on the on-page optimisation of the website and there are a variety of things you can do in this area. Here are some tips in some of the areas you need to focus on:

 

  1. Content – This should be your primary focus when you are doing on-page optimisation for your website as the content is the most important. The thing about content is that it should contain keywords but it shouldn’t be stuffed with them. As well as this, more important than stuffing this with keywords is to actually have good quality, readable content that offers something to the reader. Google and other search engines are clever these days and are on the lookout for something unique and interesting rather than just a keyword stuffed boring article.
  2. Internal Linking – The internal link structure of your website is another area of high importance as this will show the search engines which parts of your website are important and which are less important. Having this set out well is an absolute must and is an area you should spend time on.
  3. Coding – The coding of your website is another area that you need to focus on. Search engines like clean sites that are easy to crawl and coding will really affect your search engine positions. You should try and have your site coding as clean as possible and pass W3C standards also if possible. You should try and stay clear of things such as Javascript or anything that search engines might not be able to read. One of the things you really need to stay away from is flash content as this is terrible for SEO.

Of course, there are many other factors to consider including the design of your website, the anchor text of internal links and much more. You should basically just try your hardest to create a great quality site with great content.

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