To be honest, Iâ€™m quite tired of hearing nothing other than PageRank, PageRank, PageRank. In the world of SEO, many have become easily distracted by focusing all of their time and attention on Google. However, it is very important to remember that Google accounts for only 39.8% of all the user searches on the Internet today. True, Google is the monstrous #1 search engine, but itâ€™s not the only one out there.
Googleâ€™s PageRank is a measurement of a pageâ€™s worth based on the quantity and the quality of both incoming and outgoing links. The PageRank is calculated on a scale of 0-10, with 10 being the best- and extremely rare. Itâ€™s important to remember that a high PageRank value does not necessarily guarantee a high Google rank for any particular keyword(s).
Over the past few years, website owners have focused so much attention to their Google PageRank that they have forgotten to pay attention to what the other search engines are looking for- and most importantly, what the human visitors are looking for. PageRank has become an obsession to the point that domain names are bought and sold, even with no associated website, just on the basis of that domainâ€™s current PageRank.
Have we forgotten about these other search engines?
Yahoo! accounts for approximately 29.5% of search traffic on the Internet today. Long before Google was a force to be reckoned with, Yahoo! was the most popular cat on the block. Letâ€™s not forget that Yahoo! is still one of the oldest and best known search engines out there. They would be a good shoulder to fall back on if Google fails you and you just canâ€™t seem to get to the top with them. Remember, with so much emphasis being placed on Google, this leaves much less competition for you with other great search engines such as Yahoo!
MSN, owned by the Microsoft Corp., has not particularly been a favorite amongst Internet gurus and SEO experts for a variety of reasons. However, MSN steals approximately 14.2% of the search traffic on the Internet. How about when you purchase that new Windows-based computer and open up Internet Explorer for the first time? MSN will most likely be your default homepage. Believe it or not, many people do not even realize that they can change their default homepage or even understand how to directly type a URL into their address bar. Therefore, to reach any page they want, theyâ€™ll just type it in to MSN and click â€œSearch Webâ€. Forgetting about MSN could really take a bite out of your websiteâ€™s full traffic potential.
Iâ€™m very happy to say that I have noticed AOL slowly slipping off into the background. It couldnâ€™t be done fast enough if you ask me. However, estimates have shown that AOL accounts for about 8.7% of search traffic. The funny thing about this is that AOL does not generate their own independent search results. Any results that are shown on AOL are pulled from Google. So the bottom line is that to do well on AOL, youâ€™ve got to do well on Google. This doesnâ€™t really help me out as Iâ€™m trying to tell you to back off Google a bit and remember all the other search engines, but I thought I would share the traffic estimates with you anyway.
Over the past few years, ASK.com has been continuously refined to where it is now, and is still undergoing constant changes. Accounting for approximately 6.5% of search traffic, ASK.com has a â€œGoogle-likeâ€ appearance with an easy to use interface. True, ASK.com has a ways to go in order to be a really hard competitor with some of the larger engines, but I see it gaining more and more momentum in the shadows and over the next few years, I feel that ASK.com will really be a force to be reckoned with in the near future.
Overall, proper SEO techniques will improve your rankings in any major search engine. The message I am trying to get across is to warn website owners about making the mistake of focusing all of their time and attention to Google-specific optimization while forgetting about quality content, a user friendly site and the other 60.2% of user searches being made everyday.