If you have any kind of website, then you will know that the key to success is actually gaining visitors. There are a lot of different ways of getting visitors to your website including SEO, email marketing, offline marketing and so forth but one of the things that has really grown over the past few years is the social aspect of gaining visitors. A lot of people will probably use websites like Facebook and twitter to gain visitors but this really isn’t enough in this day and age and there is another form of social website that many are missing out on.
These are social bookmarking websites such as Digg, StumbleUpon and many others. These are actually great ways to get visitors to come to your website and if you incorporate it will other forms of social media, it can be a huge game changer for you and your website.
What is a social bookmarking website?
The first question that you might ask yourself is what exactly is a social bookmarking website. Basically, the answer to this is that it is simply a way of sharing and bookmarking content on the internet that you find to be good. Because there are so many people doing this on social bookmarking websites, it is easy to distil the best content and therefore, share it with the world. If you come across something that you like on the internet, perhaps a great video or a great article, it makes sense to bookmark it on one of these social bookmarking websites. If you do this, not only will you have a record of the site saved on your bookmarks but you will also be sharing it with others.
Social bookmarking makes it easier than ever for people to recommend content in an efficient way and therefore, you will find that there is a lot of great content on these sites. Your website can be that content too.
Choosing social bookmarking websites to use
The first thing that you will need to do when you are looking to attract more traffic to your website is choose just a few social bookmarking websites to focus on. There are actually hundreds of social bookmarking websites out there and most people will decide that they are going to sign up to as many as possible, make profiles and then hope for the best. This is really not the best way to attract attention to your website and chances are that it really will not work.
The best thing that you can do is to pick out a few (probably 3 or 4 at the most) social bookmarking websites and really focus on them. You should make sure that the ones you choose are some of the most well known and have a lot of users. For example, you might choose Digg, StumbleUpon, reddit and one or two others.
Once you have decided on a few social bookmarking websites, you will need to make profiles on them. Be as thorough as you can and don’t settle for filling in the bare minimum in order to just have an account.
This is the part of social bookmarking that everyone seems to forget and this is the main reason that it doesn’t work for most people. You NEED to start participating in order to get visitors to your website. Of course, you will need to submit your own website in order for it to be listed but you will also need to submit other peoples content.
If you come across a great piece of content online then you should bookmark on the websites that you have joined. Make sure to add tags and things so that people are able to find the content. The more you contribute to the website, the better chance you will have of actually getting visitors to your website. You should always share and recommend other links so that you are not looked at as a spammer of the websites and you will find that discovering other great content on the web can be a fun process any way.
Add your own content
In order to actually get any visitors to your website from these social bookmarking websites, you will need to add your own website to the sites. This is something that you can do in a matter of seconds but there are a few things that you really need to make sure of if you are looking for your efforts to be successful (which you are).
The first thing that you need to remember is that you should actually tag your links. This means that you add a few keywords that will help others find your content based on their interests. you should also make sure that you add the content to a relevant category. This will help people to come across your content in the first place.
The second thing that you need to remember is that you should add good content. The idea of a social bookmarking website is to bookmark the best that the web has to offer so if you are bookmarking your own content, make sure that it is actually good otherwise no-one will ever share it.
The third thing of course is that you should actually add other peoples content to the social bookmarking websites. We touched on this a little earlier but it is an extremely important thing and although it might seem a little odd, it will actually allow you to get more visitors to your website as you will be seen as a more authoritative member of the website. An easy way to do this is to actually install the toolbars that a lot of social bookmarking websites allow you to have and then submit anything good you come across.
Incorporate social bookmarking buttons on your content
The way that social bookmarking websites work is that the more people the ‘Like’ and ‘Share’ the content, the higher chance you will have of actually being shown to other users on the website. This means that you want to get as many people to share your content on social bookmarking websites as possible and of course, social bookmarking won’t be your only source of traffic…or at least it shouldn’t be.
One of the things that you can do is to actually incorporate social bookmarking buttons on your website. You might have a share bar already on your website with buttons to share on Facebook and twitter and you should also have buttons from social bookmarking websites.
It is pretty simple to add a StumbleUpon button or Digg button to your website and this will dramatically increase traffic for most people. As well as this, the more times that your content is actually shared on social bookmarking websites, the more authority your website will be given.
All you will need to do is to paste a small piece of code on your website to add the buttons and you will be amazed at how much effect this will have on your visitors if you have great content.
Basically, any website that is good should be making use of social bookmarking websites just as much as they are making use of social networking websites. They offer great ways to get visitors to your website and it is FREE. It has a great effect on SEO and fits into the whole marketing plan of any website. Get signed up to social bookmarking websites today!