When it comes to marketing your business online, you will no doubt have heard a lot of hype around social media and social networking websites such as Facebook and Twitter. The truth of the matter is that these are extremely important for businesses in this day and age and if you are not making use of them, particularly Facebook, you really need to get involved.
One of the problems with these is that a lot of businesses end up joining websites like Facebook and Twitter but then leave their profiles or pages untouched. Other businesses will actively get involved but will not use them to their full advantage. Here, I am going to show you some of the ways to maximise your Facebook presence and how you can use it effectively. These are things that all businesses (online or offline) really need to be doing.
Get Actively Involved with Other Pages
So, you’ve created your businesses Facebook page and you’ve added a few images etc. But you might be wondering what you need to do now. The answer to this is actually get involved. The aim with a Facebook page is to get people to ‘Like’ it. This is something that you can actiuvely encourage people to do.
One of the things that you can do to get your page ‘out there’ is to actually find other pages that are related to your businesses industry and comment on their updates and statuses. This will ensure that you get your brand out there and will allow you to build up those much needed relationships with businesses in your industry. You only have to spend a small amount of time doing this and the best thing to do is to actually check back each day and see what people have been talking about. Another thing you can do is to ‘like’ other similar pages in the hope that they will ‘like’ yours back.
Example: Let’s say that you have a page for your website design company on Facebook and you are looking to get your message out there. You might want to search for other website design companies, SEO companies and other similar companies in your industry and ‘like’ their page. Let’s say that a company posts an update such as ‘What’s your favourite website to visit on a regular basis?’. This is your opportunity to get involved in the conversation and start building those relationships.
What NOT to do: One of the things that you need to make sure that you don’t do when building up relationships is to do things that are blatantly attempts to get people to ‘like’ your page. For example, don’t go round posting on everyone’s wall a message like ‘Check out our companies Facebook Page. ‘Like’ it and we’ll do the same for you’. These are the sort of posts that people don’t care about and that people see as spamming.
Make sure you post interesting updates that are unique
There are so many companies on Facebook that post updates that are repetitive and boring. This is not a good way to market your page as usually, when people see repetitive updates in their news feed, they are actually likely to ‘unlike’ your page because they are so sick of what you have to say.
The trick to generating interest through a Facebook page is to actually keep your fans actively engaged. It doesn’t matter what type of company you are operating, there are always ways too do this. For example, you could ask a question in an update such as ‘So, YouTube redesign, what do you guys think?’. This would be a fantastic update for a web design company as it would keep their fans engaged and it would be a conversation starter.
Another thing that will really get your users interested in your page and that is always a great status update is a link to a blog post on your website. Make these blog posts interesting and related to your niche and you will find that Facebook is a great way to get visitors to your website.
Incorporate Facebook on your Website/Blog
Facebook is a powerful tool when it is used properly and one of the things that is absolutely paramount to using Facebook to its full advantage is to actually include it on your website. Basically, there are ways to add a variety of Facebook buttons and tags to your website that will really help you gain a lot of attention and page ‘likes’.
Add a Facebook Page ‘Like’ button: The first thing that you should be doing is actually incorporating the Facebook ‘Like’ button on your website. There are a lot of websites that do this now and basically, this will allow visitors to your website to ‘Like’ your Facebook page with just one click of a button.
Add a ‘Share’ button for your content: You can also add ‘Like’ and ‘Share’ buttons to any of your blog posts on your website using a social media plug-in or simply the code available from the Facebook developers website. This is one of the most powerful things that you can do when it comes to incorporating Facebook into your website as this will allow visitors to share content with their Facebook friends with just one click. This will often see great content go viral in a matter of a few hours if you have enough visitors to your website initially.
It is important to remember that when marketing your business on Facebook, the desired out put is usually either visitors to your website and/or getting people to buy your services. It is important to forget this and incorporating Facebook in to your website/blog will really help bridge the gap between Facebook ‘Like’s and website visitors.
One of the absolute most powerful ways to get your company out there on Facebook is to run a competition. There are a lot of competitions on Facebook and you will of course need to make sure that the competition offers a good prize and is related to your niche. This means that if you are a web design company, you could offer a free website competition or if you run a clothes store, you could offer a £200 gift card as the prize.
One of the things that you need to remember when you are running a competition however is that you need to get something of value out of it. For example, one of the things that you might do when running a competition is require that people share content or ‘Like’ your in order to be in with a chance of winning. This is a really powerful way to gain Facebook page ‘Like’s and usually, it is at a relatively small cost to your business.
There are so many different ways to use Facebook but you will need to make sure that you ‘think outside the box’ when it comes to promoting your page. Facebook holds a lot of potential for all businesses, no matter what size so if you haven’t done already, get a business page created and start implementing some of the tips we’ve talked about.