Infographics are increasing in popularity rapidly at the moment and it is quite easy to see why. When done properly, Infographics can be one of the best SEO techniques out there as they attract natural links, and lots of them. However, as with the content creation world that has now gone totally downhill with people expecting great content for $0.50 per 100 words, the Infographic world is heading in a similar direction.
There are more and more people creating Infographics just for the sake of it and this really isn’t the way to go with them. Infographics require investment, research and careful planning in order to work and the better the infographic you have is, the more you are going to get out of it.
Get yourself a great idea
Yes, this is the way that everything great starts and Infographics are certainly no different. In order to create a great infographic, you need to have a good idea as to what you are going to create it about. This can often be harder than you first might think as decent ideas are plentiful. However, an idea that is really going to attract webmasters and bloggers can often be a little harder. By making sure that you spend time on getting a good idea, you can ensure that you get the best out of the infographic.
Most ideas will start in a rough format so you need to actually spend a little bit of time refining them and making them work. Have a look what other infographics are out there and see if your idea has already been done. If it’s been done before, then it might not work again as bloggers probably already have a similar infographic. However, if the infographic has worked well but has been done quite poorly, then you have an opportunity to create a better one and contact these websites/bloggers.
A great idea is the starting point for anything, whether it be content, a video, an image or an infographic. Remember to remember this (I know that sounds odd but many people forget).
Believe it or not, a lot of people that decide to create an infographic or have one created don’t actually don’t this at this stage, but for me, it seems logical to do so. Obviously, when you have an infographic, it’s success is directly related to the amount of people that you manage to get to feature it on their website and provide a link back to your website. It is for this reason that you need to see if people are actually interested in the idea you have before you go ahead sending time and money creating the infographic. If you are hiring a studio to create the infographic for you, then it is going to cost you a pretty penny so this stage is really important.
Another good thing about doing this is that if you get bloggers interested, you might be able to slightly tailor the content for their particular audience. You will be able to see the kind of audiences that they have and then, you will know what style the copy of the infographic needs to be in and you will have a lot better chances when it comes to getting it featured. As with everything, preparation is the key to success and with infographics, it is certainly no different. If you establish a relationship and ask for advice or let bloggers know your idea, then you will also gain their interest which also heightens the chance of getting your infographic featured.
Create your infographic
Ok, so you’ve done your research now and you have a pretty good idea when it comes to the bloggers you are going to be targeting so it is time to get started. If you’re creating this infographic yourself, then you need to ensure that you are a good designer, otherwise it will fail. No-one wants to see a poor looking infographic. You also need to ensure that you do an efficient amount of research. The whole point of an infographic is to give people information and therefore, by making sure your research is accurate and also interesting, you will be able to attract attention.
If you are outsourcing the creation of your infographic to an infographic studio, then you need to make sure that they are good at what they do. It sounds crazy, but there are infographic studios popping up all over the place and not all of them are good, much like SEO and web design companies. You also need to make sure that you are getting good value for money and if possible, that they take care of other areas of the infographic creation for you as well such as the blogger outreach. A good infographic studio will at least be able to help you with this, although they might charge you extra.
Track your infographic
Ok, so you’ve managed to do everything we’ve mentioned and your infographic is getting published all over the web. You need to make sure that you are tracking it as much as you can. This can be difficult as bloggers might not even tell you if they are going to be adding your infographic to their website.
A good way of tracking the infographic is to use the Google Images search by image function. you can enter a URL or simply upload your infographic and Google will do their best to locate the sources of this on the web. this is not always accurate, but it is a good place to start if your infographic is going viral.
So, in conclusion, you basically need to make sure that you take care when create your infographic and don’t just create one for the sake of it. A lot of people do this these days and it can be wasted money if you don’t do everything properly.