If you offer a service such as website design, search engine optimization, graphic design, etc. I’m about to tell you how to blast your sales through the roof at little or no cost to you.
We all know that it’s ten times easier to close a deal with someone who has been referred over a cold lead. So with this trick, we’re going to cleverly increase our referrals which will, in turn, bring us more income.
I like to call it the 5 percent rule. The rule is to tack on an extra 5 percent to your quotes so you can rebate it back to your client once the job is complete. We all want to pay less and are especially thrilled to receive a rebate in the form of cash money when we weren’t expecting to receive one.
When your job is complete, contact your client and give them back 5 percent of what they paid you. This is best done in the form of a cash or check, but if you’re working online you can send them the money by PayPal or some other method. For whatever reason, $20 in cash means a lot more to us than a $20 gift card at a local restaurant.
Don’t tell your client that you overestimated the cost to begin with because this could make your business practices look a little shady. Instead, just tell them that the job came in a little under budget and you wanted to refund them the difference. Of course, you could always give them some money back in the same manner without purposely tacking the extra 5 percent on if you can afford it. They will be so impressed, your name is sure to come up whenever they have the opportunity to refer your services to a friend.
Statistics show that cold leads can cost as much as 50 percent of the selling price of goods and services. Therefore, giving 5 percent back can be a real bargain!