The words “advertiser” and “publisher” appear many times in this article, so it’s important that you know the difference between the two.
An advertiser is someone who has a website, product or service in which they pay an affiliate network to display their ads on the publisher’s websites.
A publisher is someone who owns a website or blog and wants to make money by displaying ads served through an affiliate network on their site. In effect, advertisers pay publishers to display their ads and/or send traffic to their website.
Although this article is written for publishers (specifically, blog owners), these affiliate networks are applicable if you own a static website or are interested in becoming an advertiser as well.
Google Adsense
Although Google has never revealed how many Adsense advertisers they have in their affiliate network (that I know of), it would be safe to say that there are thousands upon thousands. There are also a few hundred thousand publishers- many of whom are blog owners- who are earning money through the Google Adsense affiliate network.
Google Adsense is an ad serving network which serves text and display ads on affiliate websites, and site owners earn money on a CPC (cost per click) or CPM (cost per thousand impressions) basis. Google Adsense has also partnered with YouTube to display YouTube videos which are relevant to the content of your blog as another method for you to earn money.
Implementation onto your blog is simple, and Adsense pays either by paper check, EFT to your bank account, or Western Union. However, many new bloggers find it difficult to reach the $100 minimum threshold for payouts. Once you do reach the minimum payout, chances are things will be progressing for you from there, and it will take less and less time to earn each $100 through Google Adsense. For more information, you can read the Google Adsense payments guide.
I also like Google Adsense because being owned by such a huge, professional company makes their ad serving very fast and reliable which means you don’t run into some of the problems you experience with smaller affiliate ad networks such as slow loading ads or the ad servers going offline, messing up the layout of your site.
Google allows a maximum of three ad spaces on each page of your blog. You can go to the Adsense site to review all their available ad formats. I counted 39 different ad units, each of which can be customized to fit the colors of your site.
Although of course not totally accurate, I’ve seen many polls done online from publishers involved in the Google Adsense affiliate network, and somewhere in the neighborhood of 60% of publishers claim to be earning over $100 per month.
To learn more about the Google Adsense affiliate network, click here.
Kontera
Kontera has a long-standing history as an in-content affiliate network used by many websites and blogs. Kontera has 5 different in-content ad types:
- Flex
- Video
- Billboard
- Text & Image
- Text
Because of their wide selection of ad types, Kontera is a highly flexible affiliate network which can be easily customized to fit the content and layout of your site. Kontera has a new program called Kontera Hybrid which they are opening up to select publishers who apply.
As a Kontera publisher, you have access to some very impressive statistics which makes it very easy to evaluate how Kontera is performing on your blog.
Kontera features an Invite-A-Friend program which pays you $25 for referring new “active” publishers. The part that they do not so clearly explain is that they consider an “active” publisher as someone who generates 50,000 pageviews within the first 60 days. If the person you refer doesn’t meet their “active publisher” requirement, you won’t get paid.
Kontera pays out by check, EFT to your bank account or PayPal. One disadvantage is that the minimum payout is $100, so you may have to wait a while to get your first payment.
When Kontera is compared to other contextual affiliate networks such as Inlinks, many Publishers report lower CPC earnings with Kontera, but that all depends on your blog’s content and the amount of traffic you refer.
To learn more about the Kontera affiliate network, click here.
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