SEO is one of those subjects that is constantly changing and for a lot of people, this is why they might be using blackhat methods in the first place. First of all, let’s explain what blackhat means. It basically means anything that is done to try and manipulate the search engine results in an unethical way. Some might argue that all SEO is blackhat, but personally, I don’t agree and really, if you aren’t doing any kind of SEO in this day and age, you aren’t going to get very far with any online based business venture.
Unfortunately, there are still a lot of people using blackhat techniques when it comes to SEO, as well as techniques that are extremely out of date. In this post, we’re going to highlight some of these things and explain the reasons why you shouldn’t be doing any of them.
This is one of the SEO techniques that isn’t so much blackhat are plain rubbish. It is also about 15 years out of date. First of all, let’s talk about why this is a technique and how it came about. Basically, in the early days of Google, their algorithm would take into account the words on a page (it still does, but not in the same way). Before the algorithm got advanced, it was possible that if you wanted to rank number one for the phrase “buy clothes”, you would just have to write “buy clothes” a million times in your web page.
Now, things have moved on a lot since then and if you did this now, you’d get a penalty straight away. But people still seem to believe that keyword stuffing is important on a small scale. For example, a lot of people will ask for articles to be written with a keyword density of 5% or something crazy. This is a stupid SEO method as firstly, it is often hard to do this and makes content unreadable to humans and secondly, it means you care more about SEO than your readers.
So, in conclusion, you should include your keywords in your content a couple of times if you can and it seems natural, but more often than not, simply writing an article about your subject will end up having relevant keywords in it without you even trying.
Using 301 redirects
This is an SEO tactic that is often used by blackhat SEO’s. A 301 redirect is used to redirect all of the traffic and link juice from a domain name to another domain name. The main purpose of a 301 redirect is if a page has actually moved. For example, if you change domain for any reason, then you might want to use a 301 redirect from your old domain to your new domain in order to redirect any traffic. Much like putting a “Now located at [new address]” sign in a shop window.
However, this is a tactic that can often be manipulated by blackhat SEO’s and often, they will purchase a number of domains simply so they are able to 301 redirect them to a different domain name. Doing this once or twice if two businesses have merged might be ok, but doing it on a large scale will almost certainly get you a penalty from Google as it’s pretty obvious what you are trying to do.
As well as being bad from an SEO point of view, it will also end up confusing any visitors and any people that actually do want to link to your website, as they might not know which domain you are using or which one to link to. This means it can often be bad for SEO.
This is something that a lot of people won’t consider blackhat so much but I’m going to mention it as I hate it and think it’s a very poor and spammy SEO technique that gives little reward. Blog commenting is big business on any low quality forums and yes, it probably will bring short term SEO results if you know what you are doing with it. However, my main problem with this technique is that it isn’t very ethical and it is very spammy.
Usually, commenting on these blogs will get you a nofollow link, although there are a few dofollow ones out there. One of the big problems with this technique is that there are so many other people doing it. This means that there will often be hundreds of blog comment links on these pages as everyone is trying to improve their SEO. This is a clear sign to Google of spammy techniques as there will be hundreds, possibly even thousands of poor links coming from one page.
Now, blog commenting can be good if you use it correctly, but not really for SEO in my opinion. If you are activity involved in a community or have something great to say in response to a blog post then leave a comment, that’s fine. Even include a link to your website. This isn’t usually a brilliant thing for SEO but instead, it’s good for getting referral traffic on the right blogs and if you leave a good comment.
Basically, there are a whole range of blackhat techniques out there and in my opinion, none of them are good as Google always clamps down on them eventually and you’ll see your search engine positions drop. No blackhat techniques are good as a long term link building strategy.
Any good SEO knows that guest posting, link bait, social signals and things of this nature are what matters when it comes to SEO these days and these are the things that you should be focussing on. Link farms and other spammy techniques are also bad for the reputation of your business in my opinion too.