Ok, we all know that guest posting has to be one of the best ways to get an authoritative link to your website and also, contribute and help someone out at the same time. In the SEO world, guest posting is a fantastic opportunity for both bloggers and link builders alike. However, with the recent updates from Google, guest posting has become a “link building technique”. Of course, a lot of you are probably thinking, well, what’s wrong with that? The answer; guest posting is not actually a link building technique, or at least it shouldn’t be.
Sure, you’ve heard it a million times, build relationships not links and yes, it’s true. If you have found that you’re having no luck with your guest post outreach and you feel like most people don’t care, then they probably don’t and its probably for a few good reasons. Here are a few of them.
#1 – Spelling Mistakes
The amount of times this happens is crazy. A lot of people reach out to bloggers asking to allow them to submit a guest post for their site with poorly written emails with spelling and grammar mistakes. Now ask yourself, why would someone let you write a post for them if you can’t even construct an email? This is the logic that often seems to go amiss with guest post outreach and it is something that is likely to be severely hindering your chances of getting your posts published.
Now, you’ve probably got to ask yourself too, should I really be guest posting if I’m spelling things wrong? Sure, if you write a guest post then Word will probably do most of the work for you whereas with an email, there often isn’t any sort of spellchecker but still, have pride and people are much more likely to respond.
#2 – Quality Not Quantity
I know a lot of people that make a huge list of sites that they’d like to guest post on and then they send them an email asking if they can. Obviously, this is the way things are done but really, it’s quality not quantity. What do I mean by this? I mean would it be better to target 200 sites and get 3 responses or to target 10 sites and get 5 responses? Of course, it’s the latter.
The only way this is going to happen is if you actually produce something unique for each person you conduct your outreach towards. For example, if you are sending out a bog-standard guest post email and expecting people to love the fact that you’ve contacted them, you are probably going to be unhappy with the response.
However, if you take your time and choose 10 sites that you know your content would be great for and construct an email that really targets them, they are going to be much more likely to respond to you.
#3 – Your Email Address
A lot of people make fake email addresses when they are conducting guest post outreach and basically, this is stupid. When you contact someone from a gmail account that has been made in the past couple of hours, they are going to be able to see that it’s pretty spammy. However, if you contact a webmaster from a domain email that has your brand name in it, they are going to be more likely to respond as you look a lot more professional.
This is a really simple one. How long does it take to set up an email on your domain? About two minutes? What’s the point of using a gmail account anyway? Use your proper email address and stop treating people like they’re stupid.
#4 – No Portfolio
Ok, this is a kind of catch 22 situation but it’s something that can’t be avoided. When you first start out in the world of guest posting, you’re probably going to have trouble getting the good sites to allow you to post on them. Why is this? Well, because they usually ask for examples of your work and to see guest posts that you might have done before. Obviously, you’re just starting out so this isn’t possible.
There really is only one way to overcome this and that is to write the post for them and allow them to check the quality theirselves or post on a lesser well known blog but with great content. So long as you can show that you are a great writer and an expert in your field, you will have no trouble.
#5 – Your Emails Are Too Long!
It’s hard to narrow everything you want to say into just a few short sentences but usually, this is the best way to go with guest post outreach. Webmasters don’t have all day to hear your plea’s so make your plea short.
If you are a good writer, you should be able to sum up your post and who you are in a few short sentences. Emails that last a lifetime are likely going to see no response as people will get bored.
#6 – You Aren’t Good Enough
If you’re aiming for the big sites, you’re going to have to be pretty good at writing and also, an expert in your field. Sadly, this is what guest posting started out as a few years ago but since then, it has become spammy and these days, a lot of sites allow almost anything to pass through their quality control system.
However, the proper sites aren’t going to let you post unless you have something good to say and you are a good writer. If you aren’t good enough, you should seriously consider getting help.
In conclusion, guest post outreach is something that takes time. Sure, you might want to build 100,000 links as quickly as possible but without taking time on each one, all of these links are going to be pretty poor quality. Take your time and people will respond much better.