One of the things that you will notice when you have a website is that it isn’t always about the content that you are providing and it is actually about the authority of the domain name that it is hosted on. You will definitely find this if you have a new website as you will have to compete with websites that have been around much longer and have a great deal of authority. The truth of the matter is that most of the authority of a website is based on the links that are coming into the website.
There are a few other factors that come into the equation however and basically, you just need to do a few things and you will be gaining authority in no time.
The benefits of an authority domain
There are so many benefits of having a domain name that has gained a lot of authority with the main one being that it will rank better. It is also likely that Google and other search engines will crawl your domain more regularly meaning that fresh content is easier you get in the SERP’s in a short space of time. Basically, an authority domain means that Google and the other search engines trust you and will therefore rank you a lot higher than many new sites that come on to the scene.
One of the things that you will need to do in order to gain authority for your domain is to build great links. Building links is easy but attracting links that will add authority to your website is usually a little harder for most websites, especially if they are new.
Getting links from well known news websites
A great way for a new website to attract a lot of authority links is to actually get a lot of press attention. For example, if you can get well known news websites to write about you and what you are doing on your website, you will more than likely get a link from their site and this will be an extremely good quality link.
For example, let’s say that you have a company in the UK that is looking to hire a lot of new staff in a particular area. You might be able to contact your local newspaper or local news websites and explain what you are doing to them. If they think that your story is newsworthy, they will no doubt add it to their website along with a link to your website.
obviously, doing this will depend on what your website is focussed on but there are a lot of local websites that will give your domain a lot of authority if you can get a link from them. As well as this, any press/media attention that is positive is also good for your website and chances are that if there are a lot of readers of the content on the news websites,. other news websites might write about you to and you will gain even more links.
Get links from .gov and .edu domains
This is one of the things that you hear a lot about in SEO and many people will get the wrong idea of this. Although these types of links do usually have a lot of authority, you need to ensure that you are not attracting links from hundreds and thousands of these TLD types. Google and other search engines are constantly looking out for when the serp’s are being manipulated and they will soon figure out that you are looking for .edu and .gov domain names and getting links.
You should make sure that the .edu and .gov domains that you get a link from are relevant to your website otherwise they are often pointless. You should also try and get them to write about you on their website (perhaps a news article or press release) as the content of the page that you are linked from is also extremely important.
The best thing to do when it comes to these types of domain names is probably to actually attract the attention of local websites that will be relevant to your website. For example, if you have a new business in London, make sure to contact your local .gov website and Chamber of Commerce and try and obtain a link.
Getting links from social networking websites
One of the things that is going to contribute a lot to the authority of a domain this year is the about of links that are gained from social networking websites. having a twitter and Facebook account for your website and posting out regular information will no doubt gain a lot of authority links. The more people that share your content, the more Google will be able to see that your content is worth sharing and therefore high quality.
Adding a social networking share and like button to your website is a great way of getting more links from these sites. Often, if you content is being shared a lot too, you will attract media attention which can mean more authority links!
Register your domain for a lengthy period of time
A lot of people create websites and within a year or so, they have disappeared or being left to die. This is something that Google and other search engines know only too well which is why they usually rank more established domains higher.
One of the things that you can do in order to actually show Google and other search engines that you mean business is to register your domain for a good few years. Google does look at this when taking into account their ranking for your site and although it will only count a small amount towards your rank, it is something that is simple to do and may as well be done.
Overall, gaining authority links and getting an authority domain is something that will happen over time. It is important to remember not to rush the process and this will do more harm than good. It is also important to use your common sense and if you run a business in a small village and you have a link from a .edu domain in India, Google will smell a problem.