One of the things that you will need to do to some extent when you are optimising your website for the search engines is to see what keywords and phrases you already rank for. Now, this is an area that Google and other search engines don’t really like to share with you and there are of course a few ways to find out the main keywords you rank for. If you have been optimising for a keyword, then you can simply do a Google search for that keyword and see which page you come up on, however, there are always hundreds of keywords for your website including some great ones that you might be missing. Here are some ways of finding out what you rank for:
- Mining your analytics data – This is a really great way of finding keywords that you not only rank for, but that also bring traffic in for your website. If you rank for a keyword and it isn’t bringing traffic in, it is absolutely pointless to rank for it. By mining your analytics data, you will be able to see the keywords that people have typed in their search before they clicked on your website. This will give you a good indication of where you rank for that keyword. The great news is that Google lists your keywords by the amount they’ve been searched too, so you can find the best keywords easily.
- Check Google Webmaster Tools – This is another great way to see which keywords you rank for as Google Webmaster tools will show you keywords that drive search impressions rather than clicks. This is great to see if you are actually coming up in the search results or not. Top do this, login to Google Webmaster tools and go to “Your site on the web” and then “search queries”.
- Analyse the anchor text of links – This is a good way to get an idea of what you might rank for. There are tools and sites out there that will show you the anchor text of inbound links to your website. This method often reveals some keywords that might surprise you.
These are the best places to start looking for keywords you rank for, although there are plenty of tools out there to help too.