Video is the future of the internet; we are sure that this is something you will have heard at some point and to a certain extent it is true. The reason for this is that everyone loves watching video content online and this presents SEO’s a great opportunity. Because everyone loves video content, it is a great idea to use this content in order to build links. There are so many things that you can do with video content in order to build links back to your website that you need to be utilising them.
We are going to run through a few of the ways that you can use the video content that you have to build links to your website.
Add it to video sharing websites
So, you have a video that is relevant to your website. The first thing that you are going to need in order to actually put the video on your website is a host. Now, there are of course a lot of hosting companies out there for videos that will charge you money to host your videos or you could even put it on your own server. However, this is going to use a lot of bandwidth up and it is also a poor idea as you can get it for free.
You can actually add your video to sites such as YouTube and Vimeo for free. There are also a number of other great video sharing websites out there. On most of these video sharing websites, you will actually be able to add a description to your video that you can include links in. Sure, on sites like YouTube, Vimeo and most of the other video sharing websites out there, these links will all be nofollowed but it is still a good idea to include a link back to your website or even the page that the video is located on.
These video sharing websites are quite powerful in the sense that many of them will also mean that most people see your video. For example, videos on YouTube can usually manage to obtain a huge amount of views in a very short space of time which will of course lead to more people linking to your website and video on YouTube. As your page on YouTube or other video sharing websites gets more authority, so will your website.
Let bloggers know about your video
If you have a great video, perhaps a video about how to cook something that you have created for your recipes website, then you have a piece of content that can actually be distributed to other websites. Although this might seem strange as you obviously want to keep the content unique for your website, you can use this method to build links.
What we recommend is that you create relationships with bloggers in your industry (you might have already done this). Once you have done this, you can then email them, tweet them, or use whatever other methods you like to content them and tell them about your video. The great ting about this is that you have something to offer them and it comes at virtually no cost to them. This won’t be the case of emailing someone begging for a link, you will simply be saying ‘hey, I’ve got a video that I think would be great on your blog/website, I thought I’d send it through to you to see if you want to use it’.
You can supply them with the embed code in the email you send and include a link back to your website in the code. You can also specify that this is the only thing that you ask for in return for them using your content.
Of course, another method that also falls under this category is using your video for linkbait. If you decide that you don’t want your video featured on other bloggers websites, you might want to simply email them explaining that you have just created a really cool video and you’d like them to check it out. Once they email back telling you how much they enjoyed their video, you might want to say something like ‘would you possibly consider linking to it on your blog? we think it would really suit your audience’.
Whichever one of these methods you decide to go for, you’ve got a link!
Add social media share icons on your video page
These days, social media links are extremely powerful, especially when ity comes to your Google ranking. If you have a great video, then people are going to love it and they are going to want to share it with their friends and family. If this is the case, you need to allow them to do this quickly and easily. The way that you can do this is by adding a social media share bar on your videos page on your site.
If you do this, you will find that your link will get links from Facebook, Twitter, StumbleUpon and hundreds of other websites if the content is good enough. This will gain authority for the page and will help it rank a lot better. You can of course also submit it to social networking and social bookmarking websites yourself, but you should be sure to allow others to share it as this is really where the authority will come from.
In conclusion, video is one of the best pieces of content you could possibly have for link building. In fact, a lot of info graphics are now coming in video form as it is something different and attracts more attention. Videos are so versatile when it comes to link building and this allows you to really push your content out there and get some pretty good links. Of course, it is important to remember that you should still include written content on your video page on your site and you should also optimise the site correctly.