SEO is one of those industries that is getting more and more popular at the moment. A few years ago, most people didn’t even know what SEO was and now, it seems that almost everyone with an interest in the internet at all has been learning SEO to some extent. However, if you actually want to learn SEO enough to be good at it, you might have wondered exactly where are you going to start. The truth is that learning SEO is certainly no easy task for a number of reasons but you can do it, and you can do it well if you just do the right things from the word go.
Why is SEO so difficult to learn?
There is one main reason that SEO is so difficult to learn and this is because it is probably one of the fastest moving industries in the world. There are a few reasons for this but the main one is down to Google and other search engines. As people learn exactly what techniques to use to ensure that a site ranks well, Google and a number of other search engines will go and change their algorithm which essentially changes the whole subject of SEO.
Now, you might think that this is a bit unfair and like they don’t actually want you to ever learn SEO. Well, the reason for this is because that is exactly the reason. Google and the other major search engines do not want you to learn SEO at all because they are constantly striving to deliver the best content for a users search. Think about it, if you learn SEO then you are basically manipulating the search engine rankings and you could be supplying information that is not necessarily the best to the visitor of Google.
So, basically, as soon as you think you’ve got the hang of SEO, Google will go and change their algorithm and then you will have to change the way you do things. The big problem is that Google actually do this every few weeks and on a major basis every few months. We know, this is definitely not what you want to hear but there are still ways to learn it.
How to Learn SEO – Technique #1
Now, one of the ways that you can learn SEO is the way that you would learn practically any other skill; get a job. There are hundreds and thousands of SEO companies out there that are nearly always recruiting for new SEO professionals and if you do your homework, you can almost certainly find companies in your area that are looking to hire junior SEO link builders. Of course, these won’t be the most well paid positions but the great thing about these companies is that they are willing to teach you the basics from the ground up.
Another good thing about this technique is that you will actually be employed and earning money whilst you are learning. To be honest, the rates of pay for these positions are not usually that bad either. Here in the UK, you are probably looking at between £15,000 and £20,000 per year for a start SEO position and if you’re a quick learner, chances are that you will be promoted relatively quickly.
The downside to this technique is that often, these SEO companies will place you into a boring position of link building which will basically consist of you sending out 100’s of emails a day and waiting for responses. Of course, this is part of SEO but there is a lot more to learn than just that. So, if you are thinking of opting for one of these positions, it might be a good idea to actually find a company that has a good reputation and is going to be teaching you a lot.
How to Learn SEO – Technique #2
This is probably the most popular way that the best SEO professionals learnt SEO, but that doesn’t mean it’s for everyone. Most SEO professionals will have actually learnt on their own, at home or in their office. The good thing about SEO is that there is so much information on the subject online on sites like YouTube and SEOMoz that you don’t need to learn from anyone else.
Of course, if you are going to learn this way, you are going to need to be able to self-motivated and you are also going to need to make sure that you have a way of proving whether or not what you learnt is the truth. There is a lot of poor information out there as well as great information so you need to be able to sift through and find all the good stuff.
Doing this is pretty simple as SEO is based a lot on common sense. The best thing you can do if you are starting out learning on your own is to actually set up your own website and try to get it ranking for your desired keywords. Of course, you need to make sure that you choose these keywords wisely and that they aren’t too competitive but this is the best way to learn as you will be able to see the results for yourself.
You’ll make mistakes along the way, but in most cases, they won’t be too serious and by the end of the process, you might find that your site is actually worth something.
Keep up with the trends
As we mentioned at the beginning of this article, SEO is an ever changing subject so it is extremely important that you make sure to keep up with the trends. Things are changing all the time so make sure you read a lot of SEO news to see what is going on in the world of SEO at the moment.
Learning SEO is possible, and if you learn it well, you are going to be in with a chance of making some serious money if you get a site of your own.