If you are in any way involved with SEO, then we are sure that you will have heard about the Penguin update and more than likely, some of you were even affected by it. There has been a lot of fuss about this update in the world of SEO and now, whether we like it or not, we are all going to have to start dealing with the world as it is (post-penguin).
The reason for the Penguin update by Google was basically to try and filter out the more spammy websites on the internet, and those that were utilising spammy link building techniques. Of course, there have been reports from a number of sites that were hit by this algorithm update that shouldn’t have been, but overall, the idea behind the Penguin update is good.
Here are a few tips for your link building that you should be taking into account in the post-Penguin world.
#1 – Make sure your anchor text is diverse
This is probably a point that we have come across in a number of other posts previously on Triphp, but it is one that needs to be said time and time again as it is now more important than ever. There are a lot of SEO’s out there that will build great links to their website but will use the same anchor text for almost every link.
Now, if you think about it, this doesn’t really make sense. Google hates link building and Google is always looking for natural link profiles. This means that if you have 70 percent of your links, all with the exact same anchor text, Google is going to know that you have been building links and they are more than likely going to penalise you.
In order to combat this, you do need to be clever. The truth is that if you don’t build any anchor text links, you probably won’t rank that well for your chosen keywords. So, what you need to do is to mix things up a little bit. Instead of just putting ‘holidays in England’ on every link you build, put ‘England holidays’ or ‘an English holiday company’. It is also important to include a few URL links in your profile as these will look more natural.
Remember, the key behind link building is to make it look as natural as possible. What would you use as anchor text if you were going to link to your own site? This kind of thinking is great for a post-penguin world.
#2 – Use social media websites
If you aren’t using social media websites in this modern SEO world, then basically, you are probably going to fail. Google has added even more weight to social signals in their latest update so it is as extremely important thing to take into account.
There are so many different ways that you can utilise social networks that a lot of people neglect. For example, a lot of people are often posting great content on their website, but they never post it to Facebook. Twitter or Google +1. This is a sin in the world of SEO and it is something that you need to change. Another thing that you can do is to quickly add a way for people to share your content on their favourite social networking websites using social buttons. This is a quick way to ensure that a great piece of content gets as many social hits as possible, and also that it ranks where it should in the search engines.
Remember, every link that you get from a social website such as Twitter or Facebook will be seen by Google and it is a good indication that your content is fresh, current and most of all, interesting.
#3 – Diversify the kind of links you are getting
Many SEO’s make the mistake of following trends, and while this is needed to a certain extent, you need to make sure that you don’t get too bogged down with this. For example, a few years ago, reciprocal links were the way to go, but now, they are pretty much worthless. Now, it is all about high quality guest posts, but again, you need to make sure that this isn’t going to be the entire extent of your link building campaign.
A website that is getting its links from guest posts and guest posts alone is going to look just as suspicious as a website that gets poor reciprocal links. The truth is that you need to mix things up a little bit, get some guest posts, some link exchanges (although be careful here), some general links and some social links. If you think about it, this is what a site that didn’t do SEO at all would have, so this is what looks natural to Google.
#4 – Build links to different pieces of content
This is another important one and it is something that once again, a lot of people neglect. When you are building links, it is important to build links to different pages of your website. Yes, your homepage probably will be the biggest part of your link building campaign as your homepage is probably going to naturally attract more links anyway, but this doesn’t mean that you should neglect every other page of your website.
If you have great content, then you need to build a link to it. Building links to inner pages of your website will ensure that things look more natural and that your website doesn’t get penalised by the ever SEO conscious Google.
This really isn’t too hard to do as most guest posts will allow for a link to almost anywhere on your website.
It seems that in this post-penguin world, it is all about making things look natural which is what it should all be about anyway. Forget any rubbish links and just opt for high quality ones that are a great match for your website. For example, don’t get a guest post on a medical website if your website is about antiques.