When it comes to optimising your website for the search engines, there are two options. You can either pay a SEO company hundreds of pounds a month to do it for you (of course this will be best in the long run) or you can learn it yourself. Many people shy away from this as they believe you need expensive and fancy software. However, there are some great free tools out there as we have listed here:
- Google Webmaster Tools – This is probably the most important tool out there as it allows you to do so much for free. With the free Google tools, you will be able to see how many visitors your website is getting through the analytics program as well as see how you can improve your website. There is also the Google Keywords tool that will help you a lot and many videos from Google themselves on best practice.
- Xenu Link Sleuth – This is a great little tool that will allow you to check for any broken links within your website. It is well known that broken links can only be bad news for SEO and by checking for broken links, you will then be able to go in and sort them out or delete them. This is a free to use online based tool that is extremely helpful for almost any website.
- mozBar SEO Toolbar – This is a toolbar that can be downloaded for free in either Google Chrome or Firefox and it will allow you to have access to many useful SEO tools at any given time. This is great if you do a lot of SEO work or have your own SEO company as it will allow you to check things at the drop of a hat.
- Bing and Yahoo Webmaster Tools – Although Google is by far the most important, Yahoo and Bing also make up a combined total of 30 percent of all searches online so their webmaster tools are important too. They are also free.
There are many other free tools out there and many other free tool bars for Firefox and other browsers. It is usually personal preference which ones you go for.