The 9 SEO Myths For 2011

There are many SEO myths on the internet, some are older and some are newer. I am not sure how they came to be, but they are here and they are causing a lot of confusion and frustration to people interested in learning SEO.

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#1 Search Engine Submissions

This might have worked in 2005 but it is absolutely not needed in 2011 because all the major search engines will discover your website on their own.

This is a pretty old myth but I had to include it because there are still a lot of people that get scammed by websites offering submission services and pay hundreds of dollars for something that brings ZERO results.

 

#2 Meta tags

Google and all major search engines stopped using meta tags to determine your rank in the serps a long time ago. They are now irrelevant for your site SEO. So, don’t worry about them at all, you don’t have to add them, especially if they don’t contribute to the user experience on your site.

 

#3 Consistent Content Posting is Required

A lot of people think that you need to post new material all the time to be successful in SEO. That is simply not true, there are websites that rank high and stay high for years without any changes.

The search engines are interested in relevance, so if your content is still relevant to the search phrases (determined by different factors – both on page on off page factors) then your website will rank high.

 

#4 SEO is a One Time Job

It would be good if you could rank #1 and stay there forever without ever worrying about it. However in the real world, there are competitors that also want the same position and they will fight you for it.

You snooze you loose!

The only way to stay #1 is to constantly build fresh links in order to solidify their position in the search engines.

 

#5 Site Speed Doesn’t Matter

It is really really simple, faster load time = better user experience. Google and all the major search engine want to reward good user experience, so it is only natural that they give you extra ranking points if your site loads fast.Also faster load time = lower bounce rate (which is also a factor in SEO)So, if you are using wordpress as your website platform, make sure that you install the WP-supercache plugin to reduce the load time and the wp – smush it pluginto reduce the size off your images.

 

#6 Social Bookmarking Links Don’t Count Because They Have The No-Follow Tag

Don’t let the nofollow tag fool you. Social votes count and are pretty important for your seo success. Actually, according to the SEO MOZ ranking factors study around 14% of your ranking power is derived from facebook / twitter / google plus and similar social sharing websites.

Encourage social sharing on your website, install the sexy bookmarks plugin for wordpress and be the first one to share your new content when it is available (maybe with a service like only-wire).

 

#7 Paid links Are Bad For SEO

The truth is that buying links is a really effective way to increase your website authority and rank. Google doesn’t like this practice, but it can’t do much about it because detecting these links is really hard, especially when bought in the right way.

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#8 Content is King

Yes content is important, however good content + no SEO = good content that nobody will read.

Especially if you are writing about a toppic that is really competitive. You just can’t expect to get traffic without picking the right keywords, on page seo, social bookmarking and link building.

 

#9 Linking Out is Bad

A lot of people are worried about loosing their link-juice and never link out. However linking out, especially to authoritative sites like Wikipedia, Microsoft, About has a slightly positive effect on your SEO.

 

 

One thought on “The 9 SEO Myths For 2011

  1. Hello,

    realy good article, I think search engines loves daily updated websites with real content.

    I think the worst part is four, you arrived first page and you will need real hard work to stay on top.

    Thanks for the article.

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