If you’re like me, then you might have heard the term link bait being thrown around quite a lot in the world of SEO and you might have wondered what it is all about. Alternatively, you might already know what it is all about, you just might not be too sure how to get started. Well, the idea behind this post is to guide you through the process of creating link bait that is effective. We will also be telling you exactly what it is, for those of you that aren’t too sure.
What is Link Bait?
Link bait is one of those SEO terms that I personally hate. This is just a personal thing I guess, but I think that when you put names like “link bait” to SEO terms, they often mislead people. Basically, link bait is a piece of content that has been produced with attracting links in mind. This is the part that I don’t like as all content should essentially be link bait in a way.
Link bait is a few things all thrown together; mainly content, links, traffic and social media. Link bait will usually be a super interesting piece of content that people just can’t help but link to. Of course, in the modern world of SEO, we aren’t just trying to attract links from websites with a piece of link bait, but we are also trying to promote social sharing such as Tweets and Facebook Likes. This means that your content has to be great.
What kinds of Link Bait are there?
Basically, link bait can be anything you like. Traditionally, it is always thought of as text but this is not the case at all. In fact, one of the most common types of link bait is an info graphic. These are images that have been produced to show people information in a visual way. There are a lot of other forms of link bait too including articles, blog posts, videos, images, audio content, eBooks and more.
Obviously, there are certain things that are usually more linkable than others. For example, humorous content is always a great piece of link bait as people usually want to share funny things with their friends, who will in turn share it with their friends and so on.
So, in conclusion, link bait is anything that is going to attract links in high quantities.
1. Researching Link Bait
Ok, so before you go ahead and start creating something spectacular that you think will get tonnes of links, you need to stop and think. It is important that you research link bait as otherwise, you might find that no-one did have much interest in the topic you chose after creating it. There are a number of ways that you can research link bait topics.
Firstly, you can use information available from Google Analytics. See what people are searching for and what they want to know. If there’s something that crops up time and time again, then maybe you can create a really informative piece of content for people. You can also ask your visitors directly by adding a poll on your website. Ask them what they would like to see and then choose the one with the most votes to produce.
In basic terms, there are a few things that get links; funny stuff, amazing stuff, topical stuff, controversial stuff, egotistical stuff and opinionated stuff. Incorporate one of these ideas into your link bait and you won’t go far wrong.
2. Producing Link Bait
Once you have your idea, you need to produce your piece of content. Now, you will either be doing this yourself or hiring an expert to do it. Of course, if you have decided upon a video for your link bait or perhaps an infographic, you are going to need to hire the professionals. If you have chosen a written piece of content, then chances are that you can do it yourself.
There are a few things to bear in mind when it comes to link bait however. The first thing is that you need to make sure that they are always accurately researched if you are including facts. Anyone can create a piece of link bait stating some astonishing facts that have just been made up, so make sure that your information is accurate.
Another thing to bear in mind is whether you would link to it. Think about whether you would share your piece of link bait on Facebook if you had come across it online; if the answer is no, then you haven’t done your job well enough and you should start again.
3. Link Bait Outreach
Now, it would be nice to think that once you created your link bait, the links came flooding in and your site saw a huge SEO boost. This is rarely the case unless you are already in a good position in terms of SEO. So, this is why link bait outreach is required.
Link bait outreach is the process of letting people know about your amazing new link bait content. There are a number of ways you can do this. Here are a few of them:
Email Bloggers: You can email bloggers and let them know about your great content, perhaps asking for a link to the content from their own website if they like it.
Twitter outreach: Make friends with bloggers in your niche on twitter and let them know about your content. Keep things friendly and if they link it, ask if they wouldn’t mind linking to it either on Twitter or on their website.
SEO: Like everything else, your link bait should be optimised for search engines to ensure that people can find your post.
Social Share Buttons: You can make linking easier for people by including social share buttons on your link bait. This is a must-do for all link baits these days.
In conclusion, link bait is a very technical process that requires a lot of thought if you want to see success. There are link bait studios that have years of experience in researching, creating and coming up with ideas for link bait so it might be worth hiring one of these.