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Optimising your website for mobile users

There is absolutely no doubt in this modern world that there are a vast amount of people actually using their Smartphone’s and other mobile devices to browse the internet. Many years ago, things were a lot simpler. You would simply have to have a website that worked on usual computers and people would visit them. […]

The Difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

People often confuse the terms “search engine marketing” and “search engine optimization” with each other and use them interchangeably. This article aims to define each term and point out the differences between the two. After reading the brief discussion herein, you should be able to take full advantage of both online marketing strategies. Search engine […]