Twitter is a social networking website that is used by almost every business out there these days that is in any way in touch with the modern world. Twitter offers one of the best ways for you to communicate directly with your customers and for them to communicate with you as well. It also gives you a great opportunity to keep people that have an interest in your business informed with that you have going on and vice versa. Twitter is a fantastic marketing tool but only if used correctly. Luckily, there are some fantastic tools out there that will really help you to maximise your Twitter efficiency and the better the way you use the platform.
Managing your tweets is one of those things that a lot of people don’t think about but the good news is that you can keep your twitter presence high all of the time by actually managing your tweets using an extramural application. Hootsuite is one of the best free tools around for managing tweets and it has a lot of other great features too.
Hootsuite offers one of the best free ways for you to manage your tweets at any time of the day, as well as many of your other social networking accounts. Hootsuite is an online application that is free of charge to sign up for and it will allow you to do a whole host of things.
Scheduling tweets: This is one of the best uses of the Hootsuite website as you can actually schedule your tweets. Let’s say that you want to keep your followers informed about something whilst you are out of the office all day or whilst you are on holiday. With Hootsuite, this is easily possible.
You can actually pre-compose tweets on Hootsuite and schedule them to be sent at any time you like. This is really easy to do and in fact, all you have to do is to sign up for a free account and then add your Twitter account to the application. Once you have done this, you will be able to use twitter directly from within the Hootsuite website. This will allow you to schedule and compose tweets hours or even days in advance. This is great for maintaining your twitter presence and making sure that you don’t neglect the website.
If you are a regular user of the social networking website that is Twitter, then you will be familiar with the #hashtag system. Basically, hashtags are just a way to create conversations on Twitter about a particular subject. However, there are a lot of hashtags that present a great opportunity for you to join in conversations that are already popular, therefore attracting attention for you and your business.
What is HashTracking? Basically, HashTracking is a website that will allow you to track statistics and popularity of hashtags on the Twitter website. Let’s say that you have a website which tells people advice on plumbing, you will might to see what people are talking about when it comes to plumbing and you might want to look deeper into the hashtag #plumbing.
HashTracking will display a lot of the information that could be of any use to you regarding a specified hashtag. For example, you will be able to see how many tweets have been posted in response to a hashtag and you will also be able to see the impact that you have had on a particular hashtag including things like retweets etc. You will also be able to see the top 10 users that have been a part of tweeting in response to a hashtag.
Tracking your own #hashtags: As you may well know, creating hashtags on Twitter is often a great way of getting a conversation going and generating interest in yourself and your business. In order to see how your hashtag is doing that you have created, you can simply enter it into the HashTracker tool and it will show you a full report on the amount of tweets, retweets and more. This is a really useful tool if you are looking to keep informed with what people are saying in response to a hashtag created by yourself.
Another great tool when it comes to Twitter are the Twitter lists that you are able to create. In essence, you are able to divide all of the people that you follow up into lists or you can even follow a list of people. This is great if you are looking to follow people in a particular location or industry as there are usually some lists created. However, there is now a tool for better management of Twitter lists and this is called Formulists.
What is Formulists? Basically, Formulists will allow you to find and engage with Twitter users that are of interest to you by allowing you to create lists based on a number of different preferences. The free tool will allow you to grow your community on Twitter and will allow you to better manage your Twitter friends. It is actually possible to create a variety of different types of lists on Formulists that will be a lot better than the standard Twitter lists.
Creating Self-updating lists: One of the best things that you can do with Formulists is to actually create lists that update themselves. You can actually create lists that will add more people as they join Twitter or that will add more people automatically based on preferences that you give the Formulists system. this is extremely useful and will save you a whole lot of time with Twitter.
There is much more that Formulists can do including being able to allow you to find who you are looking for a lot more easily and being able to see what and who is trending.
There are so many great tools out there for Twitter that are available for free that it was hard to choose just a few for this post. In reality, there are hundreds of great Twitter tools out there for free including Firefox and Chrome extensions as well as WordPress plug-ins and much more. It is a good idea to search for them if you are looking to understand more about Twitter.